Staples
What associations come to your mind when you hear the word “staples”? Is it a piece of thin wire with a long center portion and two short end pieces that are driven by a stapler through sheets of paper to fasten them together? Or maybe this it Staples, Inc.? If you would answer that this is the company, then it means that you either have watched too much television commercials or need to buy office supplies very often. Anyway, Staples is a very famous company not for nothing. This company is the largest chain of retail office supply stores in the world.
Company overview. Staples, Inc. is an American publicly held company. The company was founded in 1986 when the first Staples store was opened in Framingham, Massachusetts. The founder of the company is Thomas G. Stemberg. He was so irritated when he could not get a ribbon for his printer because the only one local provider was closed for the Independence Day, that he decided to open his own office supply superstore. At the present time, Staples is headquartered in Framingham, Massachusetts. Already in 1992 the company has entered the European marketplace and opened its first Staples store in the United Kingdom in 1993. In 1996 the company merged with Office Depot. Staples is one the lists of Fortune 500.
Staples products. The company specializes in retail of different office supplies. Staples is actually the leading office supply retail store chain in the world. The company operates several thousand stores all over the world. There are Staples office supply stores in ten countries that include Argentina, Brazil, China, Italy, France, Denmark, Austria, and others. Staples specializes in retail of supplies, office machines, promotional products, furniture, technology ad business services. The company also operates through the Internet. It has its official website Staples.com. In addition, Staples sells Dell computers, monitors, ink, toner and printers.
Staples and its advertising campaigns. There have been two main slogans used in the American commercials and advertising promotions. The first of them was: “Yeah, we have got that.” This tagline meant that the company has such wide selection of products, that customers can find anything there in Staples stores. But in 2003 there was a new tagline introduced: “That was easy.” In European countries they used different slogans but most of them were changed for the latter. Besides, there was a special character the Staples Snowbot that appeared in advertising during Christmas season.